top! – New Store Openings
Our local content creator approach allows top! to reach a precise and relevant audience, which is particularly important when opening new stores across different regions of Latvia.
There are more than 200 top! stores across Latvia, with new locations opening regularly. To spread the word about these new openings, we engage content creators using a local influencer approach - for each new store opening, we select influencers from the specific city or surrounding area, creating authentic and locally relevant communication.
Influencers attend the store opening events, introduce their audiences to the store’s location, product range, special offers and other benefits, while also capturing the activities taking place on the opening day. The result is video content that continues to reach audiences even after the store opening.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.