SuperVIVA "Spoil Your Tounge!"
Sometimes all it takes is a playful idea to turn ice cream into a game. For the SuperVIVA campaign, we created a challenge that, with the help of influencers, made its way from social media into people’s everyday lives.
A challenge for ice cream lovers. As part of the SuperVIVA campaign, we invited influencers across the Baltics to prove just how much they love ice cream. Because sometimes, all you need to enjoy it is your tongue and a little speed. Ice cream is one of the world’s favourite treats, and we too love indulging in this refreshing treat during the summer. That’s why, together with SuperVIVA, we created an influencer campaign across Latvia, Lithuania and Estonia, centred around a fun and simple challenge - “Spoil Your Tounge!”.
We sent influencers specially designed SuperVIVA coolers filled with ice cream and instructions for the challenge. The task was simple - eat the ice cream as quickly as possible using only your tongue, until it had completely melted. Influencers took part in the challenge, creating fun and entertaining content that not only introduced their audiences to SuperVIVA ice cream, but also encouraged them to become participants themselves. People bought SuperVIVA ice cream, tried to eat it as quickly as possible, posted their own videos on social media and competed for a cash prize. In this way, a simple influencer challenge grew into a broader audience activity, with people across the Baltics getting involved. Ice cream became more than just a treat – it became a reason to participate, compete and create their own content.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.