Staburadze "Cielaviņa"
Sometimes the best reason to treat yourself is simply wanting to. With “Cielaviņa”, we reminded audiences that even in the rush of everyday life, it is worth finding time for a little moment of joy just for yourself.
“Cielaviņa” is one of the most beloved products in the Staburadze collection - a cake that has been loved by sweet-toothed fans for decades. This time, we turned it into a reminder that everyone deserves a little “me time”.
The campaign idea was to show that you don’t need a special reason to treat yourself. Everyone deserves a moment of their own - unhurried, delicious and dedicated entirely to themselves. And what better companion for such a moment than “Cielaviņa”? We involved influencers who showcased different ways to pause the everyday rush and treat yourself. “Cielaviņa” became a small but delicious reason to make time for yourself – whether it’s a coffee break, an evening at home or simply a moment when you feel like enjoying something sweet.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.