Seventh Generation Launch in Latvia
How do you talk about the future today without letting the message remain just words? We made Seventh Generation’s story visible through both influencer content and the physical environment, creating a campaign that encouraged audiences to think about the impact of everyday choices.
By acting today, we shape tomorrow. We supported Seventh Generation’s launch in the Latvian market with an influencer campaign that made the brand’s story about caring for the environment and future generations personal and easy for audiences to understand.
Seventh Generation is a globally recognised brand whose mission is to build a more sustainable and equitable world for future generations. To introduce the new brand to Latvian audiences, we created an influencer campaign involving several content creators. They created content featuring Seventh Generation products, talked about caring for the environment and showed how even small everyday choices can be a step towards a more responsible future. The influencer activity was complemented by an environmental installation, which became a visually striking element of the campaign. Content creators visited the installation, took photos with it and incorporated it into their social media content, bringing the brand’s message about the future into the physical environment.
We also supported the campaign with digital and outdoor advertising materials, as well as additional influencer activities and a dedicated content creator challenge. In this way, we positioned Seventh Generation’s launch in Latvia as a broader communication platform, where influencer content, the environmental installation and advertising materials worked together to tell one cohesive brand story.
Our responsibilities: end-to-end campaign management - from strategy and creative concept development to the coordination and execution of influencer marketing, events, social media, outdoor advertising and other communication activities.