Selga Product Communication

Selga is a brand that is known by almost everyone in Latvia. This strong brand recognition allows us to build on what people already know while finding a new reason to talk about the brand every time. Over time, we have implemented multiple influencer communication activities, each highlighting specific Selga products: from wafers and double biscuits to “square-shaped cookies” and other brand favourites. We develop influencer collaborations as needed, adapting them to current products, seasons, holidays, campaigns and other brand activities.

We also use influencers to introduce audiences to new products. For example, when Selga launched its chocolate brownie biscuits with hazelnuts, we introduced the new product through content creators’ personal experiences. Selga’s strong brand recognition allows us to create natural and relatable collaborations - the brand is already familiar to audiences, while influencer content gives each product its own flavour and a compelling reason to talk about it.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.