Riga Sparkling Wine for the Holidays

The holidays are meant to be celebrated together. During the Christmas and New Year period, we focused Riga Sparkling Wine’s communication on togetherness, celebrating special moments and raising a glass with the people closest to us.

Our goal was to create a festive atmosphere and position Riga Sparkling Wine as a fitting choice for special holiday moments. As alcohol communication is subject to strict requirements, we paid particular attention to compliance and carefully selected appropriate influencers, working with content creators whose audiences aligned with the brand’s target audience. To make the campaign even more visible, we created a unique PR gift - a life-size branded box that, when opened, released balloons in the brand’s colours, attached to bottles of sparkling wine. The surprising and visually striking concept created genuine reactions from the recipients and also became part of the content created by the influencers.

Influencers shared their own holiday moments, showing that the essence of the season lies in togetherness, joy and having a reason to raise a glass with the people who matter most. These festive emotions were transformed into authentic social media content, helping the brand become a natural part of the holiday conversation. While the end of the year is an especially crowded period on social media, with countless brands competing for audience attention, the thoughtfully designed PR solution and influencer-created content allowed Riga Sparkling Wine to stand out among the festive communication and capture audience attention.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.