Rexona Long-Term Communication in the Baltics

For several years, we have been responsible for Rexona’s long-term influencer communication across the Baltics. Sweating is not always a topic people feel comfortable talking about, but our content creators are not afraid to address it. Together with influencers, we create inspiring and naturally integrated content every month, positioning Rexona antiperspirants as a trusted everyday ally that helps people feel confident both in everyday situations and when external factors such as stress, heat or physical activity come into play.

Sport and an active lifestyle are an important part of Rexona’s communication, which is why we also collaborate with world-class athletes who experience high levels of physical exertion in their daily lives and demonstrate Rexona’s effectiveness in situations where confidence leaves no room for compromise. Just as the brand’s products have evolved, so has our long-term communication, continuously growing in impact, strengthening brand awareness and driving audience interest in its products.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to coordinating and executing long-term partnerships.