Love Beauty & Planet Launch in the Baltics

Love Beauty & Planet is a brand that brings together beauty and care for the planet. To introduce the brand to Baltic audiences, we developed and executed a campaign across all three Baltic countries - from concept to execution. At the heart of the campaign was a large-scale influencer activation, involving content creators who became ambassadors for the Love Beauty & Planet story and shared the brand’s values and products with their audiences.

We also created a dedicated Instagram activation - a 30-day challenge encouraging audiences to pay attention to both their everyday wellbeing and their care for the environment. Influencer involvement helped the challenge reach a wider audience and turned the brand’s values into a practical and engaging activity. To make the brand launch even more visible, we organised Love Beauty & Planet launch events in Latvia, Lithuania and Estonia. The campaign was further supported by outdoor and digital advertising materials, ensuring the brand maintained a presence across multiple communication channels. As a result, beauty, self-care and care for the planet came together in one cohesive communication story, helping Love Beauty & Planet make a visible and multifaceted introduction to Baltic audiences.

Our responsibilities: end-to-end campaign management - from strategy and creative concept development to the coordination and execution of influencer marketing, events, social media, outdoor advertising and other communication activities.