LOK Olympic Month
A campaign where we use the power of content creators not to sell, but to inspire – encouraging children, young people and families to get moving, stay active and discover the Olympic values.
Olympic Month is an initiative by the Latvian Olympic Committee (LOK) that encourages children, young people, families and society as a whole to stay physically active, discover Olympic values and celebrate movement together throughout the month. The initiative culminates in Olympic Day.
For several years, we have been helping LOK bring this initiative to life, including through the involvement of content creators. Influencers are invited to take part in Olympic Month activities themselves and become ambassadors for the movement. They share their experiences, create content, inspire their audiences to be more physically active and participate in various offline activities.
At the heart of this campaign is not product promotion, but inspiring society to move and stay active. Influencer involvement allows Olympic values and the idea of an active lifestyle to reach younger audiences in a familiar and naturally engaging format, fostering long-term interest in movement and sport. #sportiņā
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.