Laundromat UGC
Even highly regional campaigns can reach a broad audience. Content creators from Kaunas created authentic and diverse content for Laundromat’s social media channels, generating millions of views in total.
The goal of the Laundromat UGC campaign was to create diverse and authentic content to promote Laundromat’s branches in Kaunas, Lithuania, and engage the local audience in a natural and relatable way. To achieve this, we selected five UGC content creators from Kaunas, who visited different Laundromat branches and each created content in their own unique style. This resulted in a diverse range of video content that was used across Laundromat’s social media communication as part of the brand’s marketing campaign.
The UGC format allowed the brand to showcase its services from different perspectives while keeping the content authentic, relatable to the local audience and naturally suited to social media. The campaign content generated millions of views in total, demonstrating the potential of UGC not only to build a brand’s content library, but also to reach a broad audience.
Our responsibilities: end-to-end UGC project management - from content creator selection and communication to campaign coordination and execution.