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Go3 & FIFA 2026
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Go3 & FIFA 2026

When football takes over the world, brands have the opportunity to become part of the big moment too. During the FIFA 2026 World Cup, we used the creativity of influencers to turn the experience of watching football into an engaging social media experience.

The Go3 & FIFA 2026 influencer campaign was executed during the FIFA championship, involving several widely recognized Latvian content creators. Each influencer presented Go3’s sports offering in their own unique style - from street interviews and humor to trending formats and creative content solutions.

To drive audience engagement and conversions, each influencer was provided with an individual discount code for the Go3 Sport plan, which was integrated into both video content and Stories. The campaign generated hundreds of thousands of views, effectively connecting Go3 with the football championship viewing experience.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.