Garden of Senses "Magnum Oasis"

Magnum wanted to highlight the distinctive crunch and gastronomic enjoyment of its ice cream in an original way. We came up with the idea of creating a completely new experience format - together with event organiser Skudras Metropole, we developed a unique event where the enjoyment of Magnum became something truly special. This is how Garden of Senses "Magnum Oasis" came to life - a unique experience at the Botanical Garden of the University of Latvia, where the rhythm of the city was replaced by tranquillity, nature and a world of sensations. Skudras Metropole created the experience by bringing together taste, sound, visual art and touch into one multisensory journey.

We also helped bring the event to social media audiences by engaging influencers who visited “Magnum Oasis”, experienced its unique atmosphere and shared their experience with their audiences. In this way, the in-person experience was transformed into authentic digital content, allowing the atmosphere of the event to reach an even wider audience. The project’s creative excellence was also recognised internationally – at the Heavent Awards, Skudras Metropole’s “Garden of Senses. Magnum Oasis” project won 3rd place in the B2C category. We are proud to collaborate with internationally recognised partners, combining our influencer marketing expertise with outstanding creative ideas to create original and highly visible brand experiences.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.