Duracell - Our Next Generation of Power

Batteries are more than just batteries - they are the power that enables us to do the things we enjoy. Through the Duracell campaign, we used influencers to show the many different everyday situations where reliable power is essential.

Rather than simply talking about the product’s benefits, we worked with content creators to create video content where batteries became part of real life. Influencers showcased Duracell in a variety of everyday scenarios - from gaming consoles and flashlights to toys, technology and other devices that require power. Through authentic and entertaining content, we communicated Duracell’s message that power is needed wherever life happens. At the same time, we integrated the brand’s story around Duracell’s product features, reliability and commitment to protecting the environment. In this way, we transformed battery communication into content that not only talks about the product, but also shows why its power matters in people’s everyday lives.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.