Driving Visits to Riga Zoo

The zoo doesn’t stop in winter - only the atmosphere changes. The goal of the campaign was to drive visits to Riga Zoo during the winter season and show that even in the colder months, there is plenty to see, experience and enjoy.

To reach two key audiences for the zoo - young people and families with children - we partnered with influencers who visited Riga Zoo themselves and shared their personal experiences with their audiences. Rather than simply telling people about what the zoo has to offer, we let audiences see it through the creators’ eyes, highlighting what they can see, how they can spend their time and why visiting the zoo can be a great activity even in winter. The authentic influencer experience helped challenge the perception that the zoo is primarily a summer destination and gave audiences a new reason to visit during the winter season.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.