Domina Shopping Sale Campaigns

Domina Shopping is one of Riga’s most popular destinations for shopping, entertainment and spending time together. The shopping centre regularly runs sales campaigns, including the well-known Bazārs. For these campaigns, we leverage UGC creators to develop diverse, authentic and brand-relevant communication.

Just as Domina Shopping brings together a wide range of retail, dining and entertainment options, we work with UGC creators from different segments and with distinct content styles. This allows us to showcase the shopping centre from multiple perspectives within a single campaign and engage a diverse audience.

In some campaigns, we combine UGC and influencer content, bringing together unique content created for the brand’s own channels with the audience reach provided by influencers. This approach has proven to be an effective way to achieve campaign objectives, driving both visits to Domina Shopping and interest in its promotional offers.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.