Domestos Power Foam in the Baltics

Bathroom and toilet cleaning is not exactly the most exciting topic for social media. That’s why, for the Domestos Power Foam campaign, we found a way to turn a practical product into visually engaging and entertaining content. We involved dozens of influencers across the Baltics to showcase the versatility and key benefits of Domestos Power Foam: it kills bacteria even in hard-to-reach areas, is easy to use even when held upside down, and is suitable for cleaning a variety of surfaces - not just the toilet bowl.

To make the product stand out when delivering it to influencers, we developed a unique PR solution - stylised boxes resembling open toilet lids. We designed and produced the boxes ourselves in collaboration with a production partner. The PR boxes contained Domestos Power Foam products and informational materials. We placed a strong emphasis on aesthetics and creativity in the influencer content. Instead of simply demonstrating toilet cleaning, we showcased Power Foam in different usage scenarios and on various surfaces. As a result, we brought the product’s versatility to millions of viewers across the Baltics through tasteful humour and engaging content.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.