Daim Lottery
One crunchy bite and your mind is already travelling. In the Daim campaign, we combined the enjoyment of something sweet with the excitement of travelling and the chance to win the next adventure.
As part of the campaign, we provided end-to-end lottery communication, including lottery organisation, visual identity development and communication across multiple channels. We developed the campaign’s visual design, POSM and media materials, as well as communication across social media and through influencers.
To bring the lottery idea to influencers’ audiences, we prepared special sweet PR packages, turning Daim chocolate into the starting point of a journey and an adventure story. Influencers shared the PR packages they received on their platforms and communicated the lottery opportunity, naturally connecting Daim with their everyday lives, travelling and sweet moments. By bringing the lottery mechanic, creative concept, visual communication, influencer activities and media support together under one concept, we created a campaign that connected Daim’s signature crunch with an exciting opportunity to embark on new adventures.
Our responsibilities: end-to-end campaign management - from strategy and creative concept development to the coordination and execution of influencer marketing, lottery organisation, social media, outdoor advertising and other communication activities.