Credit24 Influencer Show
A show that became a creative solution, bringing entertainment, knowledge and brand communication together in one engaging content concept.
“Financial & Mind Games with Credit24” is an influencer show in which well-known Latvian content creators competed by testing their knowledge of finance, everyday life, opportunities and different real-life situations. Several episodes were produced, supported by additional social media content that the influencers also shared across their own platforms.
Financial services can be a sensitive topic to communicate, making it important to find a format that would allow financial topics to be discussed naturally, without feeling like traditional advertising. The influencer show became a creative solution, bringing entertainment, knowledge and brand communication together in one engaging content concept.
The show featured a variety of entertaining question formats - from “Own the Category”, true-or-false and multiple-choice questions to riddles, visual challenges and emoji-based questions. This approach allowed financial topics to be presented in a relaxed, accessible and engaging way, encouraging audiences not only to watch, but also to think along and participate.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and show production.