Cono Sur - Beautiful Moments Create a Beautiful Life
A beautiful life doesn’t have to be found far away – sometimes it’s hidden in a sunset, conversations with friends and slow, unhurried evenings. In Cono Sur’s summer campaign, we invited audiences to notice and enjoy these small moments in an elegant way.
At the height of summer, we partnered with Cono Sur to celebrate those small but special moments when you can pause, be present and let life taste a little better. Cono Sur is a Chilean winery producing high-quality wines while combining innovation, quality and respect for the environment.
We implemented an influencer campaign in Latvia centred around beautiful summer moments and enjoying them with elegance. Rather than focusing solely on the product, we invited content creators to share their own perspectives on enjoying life - from meeting friends at a garden party and watching the sunset by the sea to spending a peaceful day on the terrace, listening to the birds. In their own unique styles, the influencers showed that a beautiful life is made not only of big occasions, but also of the simple moments we choose to enjoy. Cono Sur became a natural part of these summer stories, seamlessly fitting into the content creators’ lifestyle communication. Throughout the campaign, we also paid particular attention to complying with the applicable requirements for alcohol communication, carefully selecting content creators and developing content in accordance with the regulations.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.