Coccolino Launch in Latvia and Lithuania

We supported Coccolino’s launch in the Latvian and Lithuanian markets through several influencer campaigns centred around Coccolino Wonder Wash, highlighting its availability at Lidl and Maxima stores. The key message was simple and easy to understand - just 15 minutes to get clothes clean and fresh again.

We involved over a dozen influencers from a variety of content segments, including family, sports, lifestyle, fashion, active living and more. This approach allowed us to showcase the same product benefit through a wide range of everyday scenarios that audiences could easily relate to - often with a humorous twist, from getting a wedding dress dirty to sweating it out at the gym. Each influencer created a unique video in their own style while keeping the core message consistent. The variety of content formats and creative approaches helped us avoid repetitive product communication while maintaining one cohesive campaign idea. By carefully shaping the content, we also naturally incorporated information about where the new product could be purchased. The audience interest and campaign results demonstrated that a simple message can take many different forms without losing its core idea.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.