Bite & Samsung
In this influencer campaign, we showcased the capabilities of the new Samsung smartphones through relatable and authentic content that generated more than 1 million views.
As part of the Bite & Samsung influencer campaign, we introduced the new Samsung smartphone models to the Latvian market - the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra. The campaign aimed to showcase the new devices’ features, technology and benefits in an engaging and authentic way, while naturally integrating the Bite brand.
With the help of influencers, the technological aspects and functionality of the smartphones were presented in a relatable and easy-to-understand context – through family life, everyday situations, the content creators’ own needs and humor. The influencers published content on both Instagram and TikTok, with the videos generating more than 1 million views in total, demonstrating strong audience interest in the new smartphones.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.