Ben & Jerry’s - Wolt
Ice cream in winter? Why not! With the help of influencers, Ben & Jerry’s became a tempting winter treat, driving the use of thousands of personalised promo codes within just a few days.
The campaign aimed to promote Ben & Jerry’s ice cream and the offers available through Home of Ice Cream & Wolt Market on Wolt, with the communication tailored to each Baltic market. To drive ice cream sales, we created personalised promo codes for influencers, encouraging their audiences to take advantage of the special offers.
We involved several influencers, each incorporating an order of Ben & Jerry’s ice cream from Wolt into their content. Each influencer showcased the products in their own style - some highlighted the wide range of popular flavours, others brought humour into the communication, while some embraced the Christmas spirit. The combination of video and Stories proved highly effective in showcasing the product, communicating Wolt’s offers and reminding audiences about the personalised promo codes at the same time. The campaign delivered results quickly – thousands of promo codes were used within just a few days, demonstrating strong audience interest in the offer. Ben & Jerry’s became a tempting treat even during the winter season.
Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.