Apotheka Sleep Campaign

Good sleep starts with the right communication. As part of Apotheka’s sleep campaign, we highlighted sleep supplements, with purchases giving customers the opportunity to enter a prize draw and win valuable prizes, including a bed and mattress from Nakts Mēbeles. To bring the campaign to a wider audience, we involved influencers.

Communication around food supplements requires a particularly thoughtful approach and strict adherence to regulatory requirements. We therefore developed a creative content strategy in which influencer videos were filmed at the Nakts Mēbeles showroom, turning the topic of sleep into a variety of entertaining scenarios - from a “Test Drive” with a bed to sweet-dream integrations and family duets. Each influencer brought their idea to life in their own style, naturally integrating the campaign’s key message and information about the prize draw. The result was unique and diverse content that allowed us to talk about sleep in a light, creative and engaging way while meeting all communication requirements. Multi-stakeholder campaigns like this, involving the client, their partners and content creators, are nothing new to us. We coordinate collaboration between all parties to ensure that every element works towards one common campaign objective.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.