Ādažu Čipsi - "Guess or Know?"

The Ādažu Čipsi “Guess or Know?” influencer campaign ran for several months, involving content creators with diverse audiences. The goal was to introduce the brand’s new and secret Mystery Flavour chips in an engaging and interactive way, encouraging audiences to purchase the products, guess the flavours themselves, and visit the brand’s website to enter a prize draw.

Each influencer created content in their own unique style, generating curiosity and engagement around the mysterious flavours. A real guessing wave emerged across social media, with audiences actively trying to figure out which flavours were hidden inside the two Mystery Flavour packs. Influencers played a key role in creating the intrigue and maintaining audience interest throughout the campaign.

At the end of the “Guess or Know?” campaign, influencers continued the story by revealing the previously hidden flavours through video content, finally giving the audience the long-awaited answer: kebab and snack sauce. The campaign reached a significant audience, successfully combining audience engagement with product communication.

Our responsibilities: end-to-end influencer project management - from content creator selection and communication to campaign coordination and execution.